Video Asset Strategy

 High ROI Video Assets

Video Asset Strategy is the Internet environment leveraged by the proven business method, video communication, enhanced by the interactivity of the Web. Everything we know and love about watching video intensified by the openness of the World Wide Web. The Internet and Video at their best. 

Now after embracing those thoughts. There are just two types of video content. Live Broadcasting and Recorded Video, in that order. Your goal should be to plan live video broadcasting which is later edited and produced to make your company look better and then Internet optimized to be effective, rich media, Internet content.

Fresh video content publishing is the beginning of a long journey those videos will make circulating the Internet for many years. 

By publishing quality video assets you and your company are building a large footprint on the Internet. This footprint grows Internet ranking strength over time. Because the videos have a history of views and are the highest level of digital rich media possible, the best, most influential digital asset. A video asset strategy is also a Web marketing plan of owning many dynamic and powerful video assets, some or all will appreciate over time adding measurable value to your business.

BE creates, produces, and publishes search engine optimized, video content for your business. We collect and analyze the data coming in from the Internet, and advise on steps to improve ROI for your business. You can watch us implement the newest technology including interactive video assets to your business success. 

Why Use Video To Market Your Business?

The title of this video is "Web Video Facts Figures". The statistics in it are almost overwhelming, supported by a reputable research firm (Comscore). We are now to a point where not tapping into powerful Web video for your business is stubborn and foolish. In the next few years any business which does not have some type of video for users to watch will not be taken seriously. With the facts staring at us, why would anyone not own as many video assets as is necessary to define and promote their business. How can anyone who expects to be successful in business, not realize that producing video content is an absolute necessity? If you want your Internet business to survive and thrive, you must have video content! (1 minute video)

Web video marketing is now effective and finally a low cost tool which promotes, publicizes, informs, even entertains customers. Here's a short list of reasons you probably don't know, to use online video in business:

• Video Metrics. Measureable views and other valuable business data. New and experienced advertisers dream. 
• Improve search engine rankings-Video is a digital asset, preferred over text content popularity, search engines rank video content high. 
• Increase web traffic to your site-Buyers search for content, find, watch and visit your site. 
• Educate and inform new buyers- Evidence supports highest retention from video content. 
• Video performs for you on Web sites, emails, blogs, social sites, and search engine results pages. Served up as answers to your prospective customer's queries. 
• Advertise in PPC campaigns (now available with video) 
• Establish credibility stand out from competitors- Studies show users value video as credible. 
• Promote sales and clearance items-Video sells better than text, pictures alone. 

Online video statistics are very high. Over 55% of Internet traffic is now video, and 75% of all Internet users watch online video. The demographics are excellent too, people 35-65, are equally as likely to watch video as 18-24 age group. Soon everyone, both mobile phone and Internet users will view local search results via video. This creates an excellent marketing opportunity to reach new customers.